Compare and contrast proactive public relations activities and crisis management
What will be an ideal response?
Proactive public relations activities stem from the company's marketing objectives. They may include creating and managing publicity, announcing new products, developing press releases about industry events, and developing buzz. Crisis management is a PR activity that does not stem from the company's marketing objectives; instead, it arises from unanticipated negative publicity. The goal of crisis management is to address the concerns of consumers and channel members so that the brand's or company's image is not negatively affected.
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A leader might also be able to influence subordinates because of his or her personality characteristics and behavior. These are personal bases of power and include ____________ or a subordinate's identification with the leader.
Fill in the blank(s) with the appropriate word(s).
A policyowner stops paying premiums on a whole life policy with an accidental death benefit and exchanges the policy for extended term insurance. Which of the following statements pertaining to this situation is NOT correct?
A) The policyowner will have continued protection for a limited period of time. B) There will be no accidental death benefit with the new policy. C) The term policy has no cash value. D) The term policy will have a reduced face value."