Developing a strategic plan allows the speaker to
A) respond to the rhetorical situation.
B) create a rhetorical situation.
C) speak at the rhetorical situation.
D) create a specific situation.
E) respond to the specific purpose.
A
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A company is publishing a smart media release to launch a new product, and it is aiming for the first hit on search engines. What is the best way to apply search engine optimization process effectively, and why?
a) Write a concise headline and put the most important keywords first; because the news release gets indexed b) Focus on keywords in the first two paragraphs; because search engines concentrate on these first paragraphs c) Provide several links at the beginning; because it helps search engines associate the content with other sites, which helps the ranking of the release d) Include multimedia software whenever possible; because it makes the release stand out from hundreds of others received by reporters and editors
________ is the conscious analysis of any impending message exchange and the conscious choice of the media to be used
Fill in the blank with correct word