A company is publishing a smart media release to launch a new product, and it is aiming for the first hit on search engines. What is the best way to apply search engine optimization process effectively, and why?
a) Write a concise headline and put the most important keywords first; because the news release gets indexed
b) Focus on keywords in the first two paragraphs; because search engines concentrate on these first paragraphs
c) Provide several links at the beginning; because it helps search engines associate the content with other sites, which helps the ranking of the release
d) Include multimedia software whenever possible; because it makes the release stand out from hundreds of others received by reporters and editors
a
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Jose is the director of Juan's department and Juan has came to his office to tell Jose that their current project is over budget. The communication exchange is best described as
A. upward communication B. downward communication C. horizontal communication D. vertical communication
Less realistic than slapstick comedy, screwball comedy's characters are never serious as they interact with one another. ___
Indicate whether the statement is true or false