Generic competition for museum attendance would NOT include
a. an exhibit at another museum
b. a football game
c. thunderstorms
d. failure to take risks and change the status quo
e. symphony concerts
A
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Unearned revenue is recorded when ________
A) revenue will be both collected and earned in the future B) the business has collected cash, but not yet earned the revenue C) revenue has been collected and earned during the same accounting period D) the business has earned, but not collected, cash for the revenue
When a company's marketing team introduces a new brand within a product category where it already has brands in an effort to appeal to target markets the team believes is not being reached by the company's current brand, which is being used?
A) brand extension B) private brand C) flanker brand D) complementary brand