When a company's marketing team introduces a new brand within a product category where it already has brands in an effort to appeal to target markets the team believes is not being reached by the company's current brand, which is being used?
A) brand extension
B) private brand
C) flanker brand
D) complementary brand
C
Business
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What is the difference between industrial spying and the gathering of competitive intelligence? Is the use of competitive intelligence ethical or unethical? Why?
Business
Andrew, who operates a laundry business, incurred the following expenses during the year. ? Parking ticket of $250 for one of his delivery vans that parked illegally. ? Parking ticket of $75 when he parked illegally while attending a rock concert in Tulsa. ? DUI ticket of $500 while returning from the rock concert. ? Attorney's fee of $600 associated with the DUI ticket. What
amount can Andrew deduct for these expenses? a. $0. b. $250. c. $600. d. $1,425. e. None of the above.
Business