What is brand equity?
What will be an ideal response?
Brand equity is the differential effect that knowing the brand name has on customer response to the product and its marketing. It's a measure of the brand's ability to capture consumer preference and loyalty. A brand has positive brand equity when consumers react more favorably to it than to a generic or unbranded version of the same product. It has negative brand equity if consumers react less favorably than to an unbranded version.
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Which of the following steps in the grievance process should be taken if informal conversations with the manager, employee, and a union representative fail?
A) Escalation to a national union officer B) Mediation or arbitration to discuss the grievance C) Submission of a formalized response to the grievance by the management D) Initiation of the grievance process through formal and written means E) Escalation to top senior executives to resolve the grievance
________ arbitration is also known as grievance arbitration
a. Concurrent b. Interest c. Reciprocal d. Rights