Draw the payoff profile of a long forward contract. How much would you earn or lose if the spot price at maturity was $68/share? How much would you earn or lose if the spot price at maturity was $48/share?

The _______ of the value proposition is the perceived sum of your company's ability to deliver in each of the areas noted within the value proposition equation, versus the _____ of your competitors' value propositions measured across these same benefit areas.

A. Total; strength B. Strength; strength C. Strength; weakness D. Weakness; weakness E. Weakness; strength

Which of the following statements about a vertical marketing system (VMS) is true?

A) A VMS is a channel in which there is cooperation among channel members at two or more different levels of the channel. B) Members of a VMS operate totally independently of one another outside of buying and selling one another's products. C) The three types of vertical marketing systems are independent, conventional, and customized. D) Channel conflict is a more serious problem in a vertical marketing system than in a conventional marketing system. E) Conventional marketing systems are more efficient than vertical marketing systems.