The _______ of the value proposition is the perceived sum of your company's ability to deliver in each of the areas noted within the value proposition equation, versus the _____ of your competitors' value propositions measured across these same benefit areas.

Which category best responds to coupons and premiums?

A) promotion-prone consumers B) brand-loyal consumers C) brand-image consumers D) price-sensitive consumers

Which of the following is most likely to be the advantage of locating a value creation activity in the optimal location for that activity?

A. It increases the costs of value creation. B. It decreases consumer surplus. C. It helps the firm to achieve a high-cost position. D. It nullifies all trade barriers. E. It enables a firm to differentiate its product offering from those of competitors.