Which of the following statements about a vertical marketing system (VMS) is true?
A) A VMS is a channel in which there is cooperation among channel members at two or more different levels of the channel.
B) Members of a VMS operate totally independently of one another outside of buying and selling one another's products.
C) The three types of vertical marketing systems are independent, conventional, and customized.
D) Channel conflict is a more serious problem in a vertical marketing system than in a conventional marketing system.
E) Conventional marketing systems are more efficient than vertical marketing systems.
A
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If four-wheel drive capability is weighed at 40 on relative importance, and your truck scores 8 out of 10, while the three competitors score 7, 6, and 6, respectively, your truck has a relative advantage score of ________
A) 4 B) 12 C) 27 D) 40 E) 80
One key to successful collaboration when the supply chain is performing aggregate planning is
A) determining how losses will be allocated to different members of the supply chain. B) determining how profits will be allocated to different members of the supply chain. C) determining how labor will be allocated to different members of the supply chain. D) determining how customers will be allocated to different members of the supply chain.