Which of the following is a direct tax?

Josh travels often on business trips. He usually uses the services of the Sunshine Cab Company to take him to the airport and pick him up from the airport

Though the fares are usually higher than those of other private taxi companies, he prefers to use Sunshine cabs because they're always on time and have well-maintained cabs. Which determinant of service quality does this demonstrate?

MPR can hold down promotion cost because it costs less than direct-mail and media advertising

Indicate whether the statement is true or false