MPR can hold down promotion cost because it costs less than direct-mail and media advertising

________ tracks eye movements with cameras to measure what people read on a computer screen

A) Heat mapping B) An interstitial C) A pay-per-click ad D) A click-through rate E) Animation

"Deliverables" are the information and documents to be given to the client at the conclusion of the project

Indicate whether the statement is true or false