Which field helps organizations help manage change that may be considered negative?
A) Human Resources
B) Change Management
C) Public Relations
D) Law
E) Strategic Planning
Answer: B
Explanation: B) Change is so pervasive in business and industry that "change management" has emerged as a discipline to help organizations and individuals implement and adapt to change. Communication is typically a key element in change management plans, especially when change negatively affects an audience, as is the case with layoffs and reductions in benefits.
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Which of the following is a disadvantage of cause-related marketing?
a. It does not increase the sale of products. b. It can lead to customer fatigue. c. It results in immediate losses for the company. d. It requires corporations to use anti-competitive measures.
Which of the following marketing communications tools is most effective at the later stages of the buying process?
A) personal selling B) public relations C) advertising D) sales promotions E) direct marketing