Which of the following marketing communications tools is most effective at the later stages of the buying process?

Clark, a movie producer, was allowed to work at a movie production company's offices (ITC) out of courtesy. His business card listed the ITC address and his phone calls were handled by ITC staff. In the office, he made a deal to produce a movie for another company. When problems developed and the company, presuming Clark worked for ITC, sued ITC. The court would be likely to hold that ITC:

a. ratified Clark's actions and so became liable for his actions b. expressly accepted contracts negotiated by Clark, so was liable for the failure to perform c. had no liability because Clark merely was allowed to use office space at ITC d. had no liability because Clark had no authority to represent ITC in movie decisions e. none of the other choices

The 80/20 principle states that:

A) market segmentation succeeds 80 percent of the time and fails the remaining 20 percent of the time. B) roughly 80 percent of total product sales come from 20 percent of customers. C) nearly 80 percent of the market segment is generally tapped within first 10 years of the introduction of the product, and 20 percent remains unreached. D) 80 percent of the market can be segmented, and 20 percent cannot.