Which of the following is a disadvantage of cause-related marketing?

a. It does not increase the sale of products.
b. It can lead to customer fatigue.
c. It results in immediate losses for the company.
d. It requires corporations to use anti-competitive measures.

ANSWER: b

Cause-related marketing creates good public relations for the firm and will often stimulate sales of the brand. Nevertheless, the huge growth of cause-related marketing can lead to consumer cause fatigue. Researchers have found that businesses need to guard against being perceived as exploiting a cause simply to sell more of a product.