When museums charge a lower admission fee to students and senior citizens, then this form of price discrimination is known as ________

A) location pricing
B) channel pricing
C) customer-segment pricing
D) special-customer pricing
E) loss-leader pricing

C

Business

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The forecasting section of a marketing plan draws on data analysis rather than subjective judgment

Indicate whether the statement is true or false

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One of the most important initial tasks of any fundraising campaign committee is to

a. Set goals b. meet or exceed the previous year's fundraising c. support the staff with recognition and proper remuneration d. ensure the right personal contacts are made with potential major gift donors e. creating the list of prospects

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