The forecasting section of a marketing plan draws on data analysis rather than subjective judgment

Median is typically not included in the summary statistics.

a. true b. false

Relational assets are defined as which of the following?

A) long-term, advantageous business relationships with foreign facilitators B) mutually beneficial relationships with members of an economic bloc C) profitable business partnerships with foreign agents and franchisors D) brief partnerships between licensors and exporters in a foreign market