One of the most important initial tasks of any fundraising campaign committee is to
a. Set goals
b. meet or exceed the previous year's fundraising
c. support the staff with recognition and proper remuneration
d. ensure the right personal contacts are made with potential major gift donors
e. creating the list of prospects
A
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Which of the following is the primary focus of financial accounting?
A) providing information that managers need to make operational decisions B) providing summarized information on operational results to investors and creditors C) providing budgets for future periods D) providing highly detailed information on product lines, regions, and divisions
For a creative brief, the target audience information should contain:
A) only basic demographic information, such as gender and age B) information about the users of a particular product C) not only demographic information, but also psychographic information and any other information that will help the creative better understand the target audience D) past purchase behavior of every company or consumer that has purchased the product in addition to the demographic information