Which of the following statements is consistent with the path-goal theory of leadership?
A) Directive leadership behaviors are counterproductive and should be avoided.
B) Supportive leadership style is suitable if subordinates are inexperienced.
C) Leaders' job is to increase subordinates' satisfaction and effort.
D) Leaders' styles cannot be changed and the situation has to be changed to fit the leader.
Answer: C
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Genette's daughter often suffers from earaches and must take an antibiotic. Genette hates the fact the antibiotic prescribed must be taken for 10 days and has an unpleasant taste. Genette does not know that she can ask her doctor for a new antibiotic called Zithromax that works when taken for only five days and that has a pleasant cherry flavour. For Genette, what type of product is Zithromax because she doesn't know it exists?
a. convenience b. heterogeneous shopping c. unsought d. exclusive
The AIDA model identifies the characteristics of an effective ________
A) advertising budget B) channel of communication C) marketing message D) marketing mix E) marketing response