Genette's daughter often suffers from earaches and must take an antibiotic. Genette hates the fact the antibiotic prescribed must be taken for 10 days and has an unpleasant taste. Genette does not know that she can ask her doctor for a new antibiotic called Zithromax that works when taken for only five days and that has a pleasant cherry flavour. For Genette, what type of product is Zithromax because she doesn't know it exists?

a. convenience
b. heterogeneous shopping
c. unsought
d. exclusive

Ans: c. unsought

Business

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