The AIDA model identifies the characteristics of an effective ________
A) advertising budget
B) channel of communication
C) marketing message
D) marketing mix
E) marketing response
C
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When preparing for a question and answer session:
a. prepare for questions people will likely ask b. prepare for questions you'd hate for people to ask c. both of the above d. none of the above
A six-year project for Little Egypt, Inc results in additional accounts receivable of $150,000,
additional inventory of $50,000, and additional accounts payable of $80,000 today. What is the change in the NPV of a project solely due to the additional net working capital (NWC) needs? Assume a 14% discount rate, and the recovery of net working capital at the end of the project. A) a decrease of $58,689 B) a decrease of $42,670 C) a decrease of $120,000 D) a decrease of $34,606