The method of job analysis that takes place at the employee's work station or at various locations where the employee works is the

When marketers at P&G selected Generation Y, a demographic that includes college students, as an untapped group of potential customers for their Febreze line of products, they were executing which of the following?

A) market segmenting B) undifferentiated targeting C) differentiation D) targeting E) positioning

To evaluate the different target segments your company is considering, you would look at all of the following factors EXCEPT which one of the following?

A) segment size B) segment growth C) segment reachability D) company culture E) company resources