When marketers at P&G selected Generation Y, a demographic that includes college students, as an untapped group of potential customers for their Febreze line of products, they were executing which of the following?

Budgetary responsibility for the POM and utilities expenditures belongs to which of the following departments?

a. security b. accounting c. engineering d. rooms

In the U.S., the average Buick buyer is 61 years old, which stands in marked contrast to Volvo, whose average buyer is only 50

Indicate whether the statement is true or false