To evaluate the different target segments your company is considering, you would look at all of the following factors EXCEPT which one of the following?
A) segment size
B) segment growth
C) segment reachability
D) company culture
E) company resources
D
Business
You might also like to view...
Due to aggressive competitors, Joe Smith feels pressured to lie to an important customer to keep the customer. He feels they will never discover the truth. Joe is facing an ethical ______.
A. choice B. dilemma C. impasse D. preference
Business
Which method of improving response rate involves sending potential respondents a postcard or letter to remind nonrespondents to complete and return the questionnaire?
A) motivating the respondents B) follow-up C) incentives D) prior notification
Business