You are meeting with a new client. After you introduce yourself, the client says, "Let's get down to business," and proceeds to outline the details of the deal on which you are working. Your new client is likely to come from a _____ culture

Which of the following is the objective of selective distribution?

A) attaining maximum possible control over the brand's equity B) offering limited product differentiation through a moderate number of outlets C) achieving maximum efficiency through standardization of products D) maximizing sales by making the product available through a great number of outlets

Managerial assumptions can be either descriptive or prescriptive, but market assumptions are only descriptive

Indicate whether the statement is true or false