Managerial assumptions can be either descriptive or prescriptive, but market assumptions are only descriptive

________ marketing connects the organization to its individual customers, employees, suppliers, and other partners for their mutual long-term benefit.

Orientation Shared Relationship Partnership

________ forces the respondent to discriminate among alternatives and also comes closer to resembling the shopping environment

A) Constant sum scaling B) Rank order scaling C) Paired comparison scaling D) Semantic differential scaling E) Discriminative scaling