Which of the following is the objective of selective distribution?
A) attaining maximum possible control over the brand's equity
B) offering limited product differentiation through a moderate number of outlets
C) achieving maximum efficiency through standardization of products
D) maximizing sales by making the product available through a great number of outlets
B
Business
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The CRM system used by Chrysler is an example of ________
A) directory databases B) database marketing C) audits D) none of the above
Business
Which of the following would most likely discourage an international firm from relying on exports as an entry mode?
A) tariffs B) export promotion policies C) export financing programs D) home country subsidization
Business