The attempt to increase the desirable outcome of an event in the eyes of the public is:

A special form of buzz marketing that uses surreptitious practices to introduce a product to individuals is:

A) guerrilla marketing B) lifestyle marketing C) experiential marketing D) stealth marketing

________ refers to an extraneous variable attributable to the improper assignment of test units to treatment conditions

A) Instrumentation B) Statistical regression C) Selection bias D) None of the above