A special form of buzz marketing that uses surreptitious practices to introduce a product to individuals is:

A) guerrilla marketing
B) lifestyle marketing
C) experiential marketing
D) stealth marketing

D

Business

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Facilitators are defined as community creators who generally

A) bring together fans of a product. B) are paid by firms to publicly use their products. C) run focus groups to research consumer preferences. D) host product promotions in their own homes. E) hold political office in their towns.

Business

The least amount of float is found:

A) In a resource-limited schedule. B) After a burst activity. C) On the critical path. D) After a merge activity.

Business