When considering the Four Ps in international marketing, advocates of ________ focus on the similarities among cultures and argue that basic needs and wants are the same everywhere

An ad campaign buys a constant amount of GRPs throughout the year, and increases the GRP total during the weeks leading up to the most extensive purchasing period of the year is using a ________ message reinforcement strategy

A) distributed B) random C) deep line-up D) pulsing E) heavy-up

A(n) ________ is a segment of the population selected for marketing research to represent the population as a whole

A) focus group B) immersion group C) primary group D) sample E) secondary group