A(n) ________ is a segment of the population selected for marketing research to represent the population as a whole
A) focus group
B) immersion group
C) primary group
D) sample
E) secondary group
D
Business
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Alex, Betty, and Celia work for a company that uses a forced ranking performance review system
After the appraisals were complete, Alex received a raise, Betty was fired, and Celia retained her position with no praise or reprimand. From left to right, how did these employees fall on the bell curve ranking? A) Celia > Alex > Betty B) Betty > Celia > Alex C) Celia > Betty > Alex D) Alex > Celia > Betty E) Betty > Alex > Celia
Business
The ________ approach to developing a marketing communications budget is often viewed as being the most effective
A) objective and task B) percentage of sales C) what we can afford D) payout planning
Business