An ad campaign buys a constant amount of GRPs throughout the year, and increases the GRP total during the weeks leading up to the most extensive purchasing period of the year is using a ________ message reinforcement strategy

Which of the following items are reconciling items on the book side of the reconciliation?

A) outstanding checks and correction of book error B) deposit in transit and NSF check C) bank service charge and outstanding checks D) bank service charge and correction of book error

The type of policy which pays on the death of the last person is called

A) joint life B) survivorship life C) dual life D) shared life