The key to allaying fears about privacy and security in e-commerce is:
A) empathy
B) convenience
C) trust
D) financial incentives
C
Business
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Which of the following is an example of a manufacturer promotion?
A) price cuts B) feature advertising C) retailer coupons D) high-value trade-in credit E) retailer contests or premiums
Business
The starting point in the strategic market planning process is:
a. identification of opportunities. b. definition of mission and goals. c. identification of markets in which the firm will compete. d. definition of the profit dynamic. e. SWOT analysis.
Business