The starting point in the strategic market planning process is:
a. identification of opportunities.
b. definition of mission and goals.
c. identification of markets in which the firm will compete.
d. definition of the profit dynamic.
e. SWOT analysis.
B
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Using identification IDs and passwords on a website for customers allow for each of the following benefits, except:
A) the customer can be greeted personally, by name B) provides data for a customer cluster analysis C) the content of the Web pages can be customized to fit the customer's past browsing behavior D) when an order is placed, the customer doesn't have to type in his/her address and credit card information
Creating a favorable image in desired applicants' minds about the organization being a good place for them to work is ________
A) creating a talent profile B) deployment C) employer branding D) socialization