Which of the following is an example of a manufacturer promotion?
A) price cuts
B) feature advertising
C) retailer coupons
D) high-value trade-in credit
E) retailer contests or premiums
D
Business
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All of the following are examples of guides that a researcher should first consult when proceeding with a marketing research project EXCEPT:
A) Business Information Sources. B) Monthly Catalog of US Government Publications. C) Encyclopedia of Business Information Sources. D) A Guide to Consumer and Industrial Markets. E) A and C
Business
Treasury ________ and ________ are semiannual bonds, while Treasury ________ are zero-coupon instruments
A) bills; bonds; notes B) notes; bills; bonds C) notes; bonds; bills D) bonds; bills; notes
Business