What is a decree of divorce?
A) a petition filed by the spouse seeking divorce
B) a court order that terminates a marriage
C) a set of rules on how assets are to be divided after divorce
D) a court order placing limitations on the ability of a dangerous partner to go near the other partner
B
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Which of the following is true about a pulsing message reinforcement strategy?
A) It is more expensive than maintaining a high level of awareness with traditional media. B) It can be used for products that are purchased more frequently at some times of the year than at others. C) It involves maintaining a certain level of base advertising at all times. D) It reduces copy wear-out due to overexposure to the same messaging. E) It involves increasing the message frequency just before and during the prime buying period of a product.
Descriptive research is conducted for all of the following reasons except ________
A) to describe the characteristics of relevant groups, such as consumers, salespeople, organizations, or market areas B) to determine the degree to which marketing variables are associated C) to understand which variables are the cause and which variables are the effect of a phenomenon D) to determine the perceptions of product characteristics