Descriptive research is conducted for all of the following reasons except ________
A) to describe the characteristics of relevant groups, such as consumers, salespeople, organizations, or market areas
B) to determine the degree to which marketing variables are associated
C) to understand which variables are the cause and which variables are the effect of a phenomenon
D) to determine the perceptions of product characteristics
C
Business
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Scotland's top export category is information technology
Indicate whether the statement is true or false
Business
The comprehensive, practical approach for demonstrating and documenting the value of present and prospective market offerings is _______
a. customer incentive to purchase b. customer value management c. estimate of value changes d. concept of value in the business markets
Business