The focus group is one of the least frequently used interview types in public relations

The purchase task, physical and social surroundings, temporal effects, and antecedent states are all _______ influences that can impact the purchase decision process.

What will be an ideal response?

Which of the following is a probing question Jeff can ask the merchandising manager?

A) If I understand you, knowing only the song playing when the customer reaches the register doesn't take into account patterns of shopping, purchasing triggers, or waits in a checkout line? B) Do you have point-of-purchase software that allows you to track time and amount of purchase? C) How does your current music provider track the correlation between songs and purchases? D) Would it help you to be able to track songs as customers browse and shop? E) Does knowing the song playing at the moment the customer gets to the register give you the information you really need to create an effective mix?