The purchase task, physical and social surroundings, temporal effects, and antecedent states are all _______ influences that can impact the purchase decision process.

Which component of an attitude contains the feelings or emotions a person has about a product?

A) affective B) cognitive C) conative D) rational

Consumers who create consumer-generated content for the fun and challenge of it rather than for pay are referred to as ________

A) microcelebrities B) amafessionals C) folksonomists D) open sourcers E) instapreneurs