According to your text, volume tracking data and scanner panels with cable TV are sources of scanner data. Which of the following is also a type of scanner data?

More and more companies rely on consumers to act as brand advocates among their peers. This trend relates to which environmental force?

A. technological B. social C. economic D. regulatory

Which of the following statements regarding customer satisfaction is true?

A) Very satisfied customers usually switch back and forth with competitors' products. B) Over 90 percent of dissatisfied customers lodge complaints. C) Very satisfied customers often buy higher margin products and extra services. D) Dissatisfied customers who complain cannot usually be retained. E) Satisfied customers are very loyal and buy in relatively large amounts.