Which of the following statements regarding customer satisfaction is true?
A) Very satisfied customers usually switch back and forth with competitors' products.
B) Over 90 percent of dissatisfied customers lodge complaints.
C) Very satisfied customers often buy higher margin products and extra services.
D) Dissatisfied customers who complain cannot usually be retained.
E) Satisfied customers are very loyal and buy in relatively large amounts.
C
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A business buyer is considering a change in product specifications, terms, and possibly suppliers. This buying situation is referred to as a(n) ________
A) modified rebuy B) new-task situation C) straight rebuy D) dual distribution channel E) exclusive distribution channel
A(n) ________ is the ultimate user of a good or service
A) stakeholder B) market C) target market D) marketer E) consumer