When the buying center members find out that leasing a fleet from one car rental company has the advantage of a better repair service contract than other companies provide, they are in which stage of the business-to-business buying process?

During the _____ stage of the new-product development process, production starts, inventories are built up, the product is shipped to distribution points, the sales force is trained, and advertising and promotion begin

a. commercialization b. test marketing c. idea generation d. business analysis

A client wants to know the best form of advertising for his online job portal. He appoints a researcher to provide him with all details. The researcher intends to do a literature review, which will help meet all of the following objectives, EXCEPT:

a. provide background information about the current study. b. research hypotheses to obtain answers to specific research questions. c. clarify thinking about the research problem. d. help define important constructs of interest to the study. e. know about another job portal which used Facebook effectively to increase page hits.