A client wants to know the best form of advertising for his online job portal. He appoints a researcher to provide him with all details. The researcher intends to do a literature review, which will help meet all of the following objectives, EXCEPT:
a. provide background information about the current study.
b. research hypotheses to obtain answers to specific research questions.
c. clarify thinking about the research problem.
d. help define important constructs of interest to the study.
e. know about another job portal which used Facebook effectively to increase page hits.
Answer: b. research hypotheses to obtain answers to specific research questions.
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Using ____________, a leader's personal attributes or charisma might influence subordinates and make them devoted to that leader.
Fill in the blank(s) with the appropriate word(s).
Which of the following is not considered deceptive by the FTC in regards to advertising?
A) Statements that have the potential to mislead reasonable customers B) A money back guarantee C) Implying claims without actually making them D) Omitting important information that might shape the purchase decision E) An untrue statement