During the _____ stage of the new-product development process, production starts, inventories are built up, the product is shipped to distribution points, the sales force is trained, and advertising and promotion begin

a. commercialization
b. test marketing

c. idea generation

d. business analysis

ANSWER: a

During the commercialization stage of the new-product development process, production starts, inventories are built up, the product is shipped to distribution points, the sales force is trained, and advertising and promotion begin. Commercialization is the final stage in the new-product development process.