For a firm implementing a crisis management plan, which of the following is the desired source for connectors to gather current information?

The majority of network television advertising is sold through ________

A) an upfront market B) scatter buys C) rate cards D) ad trafficking E) media auditing

If Xerox had continued to define its ________ in terms of just producing copy machines instead of providing "document solutions," the shift to electronic documents would have left the company in the dust

A) return on marketing investment B) portfolio analysis C) SWOT analysis D) mission E) external environment