The majority of network television advertising is sold through ________
A) an upfront market
B) scatter buys
C) rate cards
D) ad trafficking
E) media auditing
A
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Gathering competitive intelligence, such as "dumpster diving" in a competitors' trash, may raise questions regarding ________
A) the integrity of the data B) the competitive profile matrix C) a cost benefit analysis D) ethical standards
A capital lease is recorded in the accounting records of the lessee by an entry:
A. Debiting Rent Expense and crediting Cash each time a lease payment is made. B. Debiting Cash and crediting Rental Revenue each time a lease payment is received. C. Debiting an asset account and crediting a liability account for the present value of the future lease payments. D. Debiting an asset account and crediting Sales for the present value of the future lease payments.