If Xerox had continued to define its ________ in terms of just producing copy machines instead of providing "document solutions," the shift to electronic documents would have left the company in the dust
A) return on marketing investment
B) portfolio analysis
C) SWOT analysis
D) mission
E) external environment
D
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Lindsay Store sold merchandise in the amount of $5,800 to a customer on October 1, with credit terms of 2/10, n/30. The cost of the items sold is $4,000. Jennifer uses the perpetual inventory system. On October 4, the customer returns some of the merchandise, which were not defective. The selling price and the cost of the returned merchandise is $500 and $350, respectively. The journal entry that Lindsay makes on October 8, when the customer pays the invoice will include:
A) Debit Cash for $5,684 B) Credit Accounts Receivable $5,800 C) Debit Sales discounts $116 D) Credit Sales Discounts $109 E) Debit Sales Discounts $106
When a product is in the ________ stage, profits level off or decline because of increased marketing outlays to defend the product against competition
A) production B) decline C) maturity D) test marketing E) conception