Why don’t Americans watch much imported television or films?
What will be an ideal response?
ANS: Traditionally, Americans have not been prone to learning other languages that would help them access foreign media products, other than music. As a result, the few imported TV programs and films that Americans watch usually come from Great Britain, New Zealand, or Australia, culturally similar English-speaking countries.
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Answer the following statements true (T) or false (F)
1.An interviewer’s personal characteristics will not affect how an interviewee responds to the interview. 2.The variability of human behavior over time puts a question mark over the reliability of findings from qualitative methods research. 3.Because the participants in an interview or discussion are typically selected judgmentally by the researcher, there can be questions about the validity of sampling. 4.Essentially, uses and gratifications theory proposes that media audiences are passive consumers of media. 5.The reliability of focus group results can be answered by running a second focus group and comparing the results with those from the first group.
Apple decides to use Facebook to dialogue with followers about their wish list for iPhone upgrades. This demonstrates ______ communication.
a. diffused b. social c. researching d. two-way