Answer the following statements true (T) or false (F)
1.An interviewer’s personal characteristics will not affect how an interviewee responds to the interview.
2.The variability of human behavior over time puts a question mark over the reliability of findings from qualitative methods research.
3.Because the participants in an interview or discussion are typically selected judgmentally by the researcher, there can be questions about the validity of sampling.
4.Essentially, uses and gratifications theory proposes that media audiences are passive consumers of media.
5.The reliability of focus group results can be answered by running a second focus group and comparing the results with those from the first group.
1.FALSE
2.TRUE
3.TRUE
4.FALSE
5.TRUE
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There are several reasons why one individual might have an interpersonal interest in another person
According to the textbook, one reason is the desire to interact with someone based on a variety of factors including physical attractiveness, personality, rewards, proximity or similarity. These characteristics generally describe the concept of A) intensifying. B) initiating. C) physical attributes. D) need to associate. E) interpersonal attraction.
You work for the Chamber of Commerce and are interested in determining how to persuade more local organizations to become business partners. You would likely engage PR personnel to undertake what kind of research?
A) marketing B) persuasion C) advertising D) informal E) formal