When the ________ is put to work in a market place, it is known as product positioning

What should a salesperson do during the fifth step of the personal selling process?

A) block objections B) anticipate and address objections C) begin building a bridge to the next sale D) wait for signals that the customer is ready to buy E) indirectly ask the customer for her business

Which of the following statements are not true regarding credit cards?

A) They can be issued directly by a merchant. B) They can be issued through a third party. C) Cardholders may be eligible for special discounts. D) Cardholders may be eligible for special store events. E) Cardholders are usually not driven to return to the store.