What should a salesperson do during the fifth step of the personal selling process?
A) block objections
B) anticipate and address objections
C) begin building a bridge to the next sale
D) wait for signals that the customer is ready to buy
E) indirectly ask the customer for her business
B
Business
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Which of the following is the most difficult kind of competition to assess because it cannot be observed readily and competitors may be numerous?
A) product form and product category B) product form and generic C) budget and generic D) product category and budget
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Smart cards are more secure than credit cards and can be extended with other payment services
Indicate whether the statement is true or false
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